Photo source: The Korea Harald

Annyeong yeoleobun…

The world of fashion has now become a critical essential need for every group in various parts of the world, including this country; South Korea is a country that has culture, tourism, and the famous world of fashion, as we usually call it now, “Korean style.”So, in this article, we will discuss the influence of this Korean style on popularizing the country. Let’s look at it together: many countries are amazed by the unique Korean culture, which perhaps can be said to be quite well-known among many countries nations; fashion itself has the meaning of a style of clothing, but not just clothing; it can include hairstyles, accessories, and make-up. Korea has its own distinctive fashion style, which is often used as a necessity. Fashion styles continue to develop, and Korean designers continue to innovate by creating new trends that are unique and attractive to the global market.

By combining traditional Korean elements with modern styles, they create clothing that attracts the attention of fashion fans worldwide. Apart from being very innovative designers, the entertainment industry’s influence is also constructive, for example, famous K-pop such as EXA, Blackpink, and BTS. They are famous actors from Korea, so their roles introduce Korean culture and inspire fans worldwide. They not only wear clothes from famous Korean fashion brands but also introduce new trends, which are adopted by fans worldwide. Apart from that, K-DRAMA also has an important role, as K-dramas are often a source of inspiration for the audience regarding fashion and lifestyle. The appearance of the characters in K-dramas usually influences fashion trends among fans worldwide, which helps introduce Korean fashion brands and expand the market for the Korean fashion industry so that Korean fashion styles continue to develop and become fashion trends. The most unique and beautiful in the world and creates an image that many people want to buy and even collect. Apart from its role in the entertainment industry, Korean fashion brands have also succeeded in establishing partnerships with well-known global brands, which helps improve South Korea’s image in the eyes of the world. Collaborations between Korean brands and international brands produce unique and exclusive collections sought after by consumers worldwide. This also helps expand the market reach for Korean fashion brands overseas.

From the opinion above, we can see how famous this Korean fashion style is due to its unique, innovative characteristics, which make many people want to try it, including me, who comes from Indonesia. To expand its industrial market, Korea also uses several e-platforms. -commerce and social media have played a significant role in popularizing Korean fashion styles worldwide. Various e-commerce sites and social media platforms such as Instagram, YouTube, and TikTok allow users to discover and share Korean fashion trends quickly. Some influencers and celebrities also play a role in promoting Korean fashion styles to their followers worldwide. Apart from the famous Korean clothes, there are also things like skincare, make-up, and accessories to complement the fashion style, which has become necessary for every human.Quote from my experience: before I learned this Korean fashion style, I often wore the same clothes, which was boring. In 2020, I tried to be more precise in Thrifting, where at that time, I found lots of Korean fashion styles such as blouses, cardigans, and shirts. Which is very classic and elegant with its characteristic soft colors, making me, as a young person, immediately like it and look younger; well, that’s where I started to like this fashion style. In balance, I like K-dramas; that’s where I came from, seeing the actors wearing them and inspiring me. The Korean fashion style is increasingly developing and continues to produce products with better designs and various shapes, making me. People from multiple circles also buy the newest products, especially in Indonesia. Now, more or fewer people idolize K-pop, such as Blackpink or BTS fans, so they automatically idolize what their idols wear.So, from there, Korea started to progress, and many people know about it because of its industrial products, which many people like. So, what influence has it had on Korea? Let’s discuss it together.

1.The first is from an economic perspective. The Korean fashion industry has become one of the main contributors to the country’s economy. The growth of this industry includes design, manufacturing, retail, and export of Korean fashion products to global markets. This creates new jobs and increases state income through exports of fashion products.

2.The second is cultural diplomacy; Korean fashion has become an influential cultural diplomacy tool for South Korea. South Korea can strengthen its cultural ties with other countries and expand its global influence through the worldwide promotion of Korean fashion brands and participation in international fashion events.

3.Third, in terms of tourism, Korean fashion has also become an attraction for tourists visiting South Korea. Tourists often seek unique and trendy Korean fashion shopping experiences, visiting famous designer boutiques and clothing stores in Seoul and other cities in South Korea

Well, this Korean fashion style has the right to develop. It is also beneficial to many people in stylish fashion, including me and many people from other countries who really like the world of Korean fashion; how they design and promote it makes it very attractive and easy to reach. By any government, it’s no wonder why Korea has become a famous country and is sought after by other countries.

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