Nowadays, cafes have become a destination that is very popular with various groups, including people of all ages. This is because cafes are an ideal place to carry out various social activities such as gathering with friends, holding meetings, doing assignments, and so on. However, to attract interest and make visitors feel comfortable, the atmosphere and concept of the cafe must be supportive. With the exuberant popularity of the Hallyu Trend (Korean Wave) that has penetrated globally through K-pop, Korean dramas, films, and other popular culture, many cafes in various countries have begun to adopt the Korean concept. They not only designed the cafe interior with a typical Korean theme, but also served menus with authentic Korean terms or language.

For example, cafes such as:

1. Seoul Little, Sukabumi, Indonesia This cafe offers a unique experience for its visitors by creating an atmosphere as if they were on a train in South Korea. Each table at Seoul Little is named after famous stations in South Korea, such as Seoul Station, Hongdae, and Gangnam. This not only adds uniqueness but also provides a more immersive experience for visitors who want to experience the Korean atmosphere. The interior design resembles a train interior with comfortable seating and typical Korean decorations, making visitors feel like they are traveling in South Korea. Seoul Little also provides a typical Korean food and drink menu, adding to the authentic impression and making this place a favorite for fans of Korean culture in Sukabumi.

2. Heuk Hwa Dang Cafe in New York, United States which offers an authentic culinary experience with a modern Korean touch. This cafe combines delicious Korean food and drinks with an elegant and contemporary atmosphere, creating the perfect place to relax and enjoy quality dishes. Heuk Hwa Dang’s décor includes traditional elements such as Korean lanterns and various works of art that enrich the cafe’s aesthetic, making it an attractive place that captivates customers. By using neutral colors and natural materials such as wood, this cafe manages to create a warm and inviting atmosphere. Not only that, small details such as comfortable tables and soft lighting make visitors feel at home here. Heuk Hwa Dang also frequently holds special events and offers unique seasonal menus, providing always new and exciting experiences for its loyal customers.

3. Baobab cafe in Berlin, Germany features an interior design that combines modern elements with traditional Korean touches, using natural materials such as wood and stone and minimalist decoration that creates a warm atmosphere. Wall decorations in the form of Korean artwork and traditional lanterns add an aesthetic and authentic impression, making it a favorite place for visitors who want to experience the Korean feel. Apart from serving delicious dishes, this cafe also plays a role in enriching knowledge and appreciation of Korean culture by holding cooking workshops and Korean language classes. These events not only attract visitors but also build a close-knit community among fans of Korean culture in Berlin.

The emergence of cafes with a Korean feel has had a significant impact on the local culinary industry and expanded the influence of Korean culture throughout the world. This phenomenon not only creates new competition but also encourages innovation in the cafe business. The popularity of Korean-style cafes opens up huge opportunities for local investors and entrepreneurs as this business has proven to be profitable, driven by the high global interest in Korean culture as well as its appeal to Korea-loving tourists, which in turn makes a positive contribution to the local tourism industry.

Although the popularity of Korean concept cafes is increasing, challenges such as increasing competition remain. However, as time went by, many cafes began to combine elements of Korean culture with local aspects of their respective countries. This not only creates a unique experience but also provides relevant adaptation to the ever-changing needs of the global market.

With the continued emergence of innovation throughout Korean-style cafes in the world, its future prospects are increasingly bright. This trend is expected to continue to develop and adapt to global market dynamics, strengthening their position in the international culinary and cultural industry.