In line with the increasing popularity of the South Korean entertainment industry in the world, such as kpop, kdrama, variety shows, and so on, the world community wants to learn more about South Korea. Currently, everything about South Korea seems to have succeeded in winning the hearts of people around the world, especially lovers of the South Korean entertainment world. One of the interesting things to learn about is traditional Korean food, from daily main dishes to traditional snacks. Many Korean lovers are competing to try Korean food. The popularity of Korean food is even felt in Indonesia, many food sellers in Indonesia are competing to sell South Korean food to attract customers’ attention. So what is the reason why South Korean food is so famous and sought after? This cannot be separated from the influence of Kpop, Kdrama and Variety Shows. There are lots of Kdrama scenes showing Korean food, the actors and actresses enjoy the food well. Kpop also plays a role in the popularity of Korean cuisine, such as during live streaming, etc. They often show their joy in enjoying Korean food. Mukbang YouTubers also play a big role in the popularity of Korean food. Mukbang YouTubers have the ability to make viewers want to try the food. Even variety shows often make programs about food, such as Youn’s Kitchen, Fun Restaurant, and many other variety shows that feature scenes of cooking, sharing recipes, and enjoying food.

The Korean entertainment industry is able to package it well, in terms of images, conveying, and the words used to describe their food. They are able to subtly and well make the audience interested and want to try what they show on the screen. This has indirectly promoted South Korean food in the wider community, South Korea really uses the media to market their products well. The entertainment industry’s great contribution has made Korean food well known abroad. Making it an iconic food that makes everyone interested in trying it. Highlighting from Kdrama, they always make a scene when enjoying their food, not infrequently they also insert philosophies about the food. Not only that, when they enjoy food they don’t just eat normally, but they really show that the food is enjoyed well. Just as Jjajangmyeon is famous among Korean lovers because it is a food that often appears in Korean drama scenes, Jjajangmyeon is often associated with food that police often order and eat every time they monitor and solve a case.

A number of variety shows in South Korea feature programs about food, such as collaborations with chefs, featuring artists who are good at cooking, and there are even TV shows that show selling activities in restaurants and selling to foreign visitors or selling in other countries. This indirectly introduces Korean food abroad. Visitors can immediately enjoy authentic Korean food in their country.

The influence of Korean idols such as EXO, Treasure, RIIZE, Redvelvet, Aespa, Blackpink and other idols are able to attract the interest of Korean fans, especially their fans, this is able to filter out many fans, foods such as tanghulu, tteokpokki, which often appear in their live able to attract fans’ curiosity. Not only that, Korean foods sometimes appear in songs such as bam yang gang, which is a song by solo singer Bibi, this song is very popular nowadays, the frequent mention of the word bam yang gang makes many people curious and find out about bam yang gang , it also makes fans curious about how Bam Yang Gang tastes.

Another factor in the large number of people interested in South Korean food and its increasing recognition is that the presentation of South Korean food is clean, neat and attractive, making people interested and wanting to try it. From here we can see how media that is used well can produce a big and useful influence