source :Liputan6.com

Recently, the development of new media in the field of the internet is growing rapidly, especially supported by the increase in mobile device technology that makes it easier for people to access everything in cyberspace. The availability of online platforms will make it easier for people to do entertaining activities such as watching movies or series. The increase in the number of streaming viewers in accessing the movies or series they like has an impact on the achievements of the movies they have watched. One of the series originating from South Korea, namely The Glory, has tasted the success of its broadcast on the online platform netflix. The Glory is a drama originating from South Korea that has aired on Netflix in 2023. It tells the story of a woman who wants to take revenge on her former school friend who has bullied her.The pain felt by Moon Dong-eun played by the beautiful artist Song Hye Kyo shows a deep drama for victims who feel bullying. The persistence to survive and avenge his friends” school used to be the most awaited action by loyal viewers of The Glory drama. The drama, written by Kim Eun -Sook and directed by Ahn Gil-ho, managed to attract the attention of the public, not only Koreans but also foreign countries watching and reacting well to the drama The Glory.

There are many factors that affect the success of the drama The Glory on netflix. The Glory drama is consistent to not only show the plot and extraordinary cast characters but the processing of this drama that makes the audience curious and want to watch as well. Showing the side of intercultural communication is one of the striking things about this drama. Intercultural communication is the occurrence of cultural exchange and the dissemination of information about an individual with a different cultural background. This drama depicts the social problems and backgrounds that occur in South Korea.In addition, the factor that causes the success of this drama is the courage to raise the issue that often occurs lately, namely sexual harassment.The audience was made to empathize and be curious about the response that the players would show in dealing with such a situation. By raising various issues that are around society, The Glory tries to show how a woman who has been destroyed mentally and psychologically remains strong and chooses to survive. From an external perspective, The Glory drama still pays attention to the quality details of this drama, starting from the audio visual, the selection of color tones that make the appearance even more attractive to the audience.

Since the first day of the Korean drama, The Glory has been greeted with joy from fans who have been waiting for their favorite artist to play in a drama for a long time. Even with the difference in language used in the drama The Glory, this drama is still in the public’s attention because of several supporting factors that have been explained above. The success of The Glory drama is inseparable from Korean Waves which has spread to all corners of the world which provides an opportunity for several dramas originating from South Korea to showcase their works in the international arena. That’s why its broadcast on the Netflix platform has received a proud achievement by being included in the 5 most watched Netflix global charts. With the presence of Netflix, it is expanding the Korean drama market beyond East Asia and all over the world.

. In its cross-cultural journey, the presence of online platforms to watch movies is one of the roles that supports the growth of the South Korean industry, especially in the film or series sector. As a form of Netflix’s support for the South Korean industry, Netflix has made a huge investment in this sector. Netflix is trying to take advantage of the development of corona waves by collaborating with South Korea to expand Netflix’s audience. Entering an era marked by the development of various new forms of online media, the number of series creations is also increasing. By continuing to develop Korean Waves to all corners of the world, it will have a positive impact, especially for South Korea.

The existence of Korean dramas on a global platform has made more and more people familiar with the culture that originated from South Korea, starting from the food, the daily lifestyle of Koreans. Another impact of the presence of Korean dramas on global platforms is that when many people already know Korea online, it is possible for the viewers of Korean dramas to visit South Korea to find out more about the culture and life of indigenous South Koreans. So, through a global platform that continues to grow, it will open opportunities for all parties to work. As well as the existence of the global platform netflix where The Glory is shown, it has an impact on many sectors, especially in the expansion of the global market towards South Korea.