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KOREAN WAVE PHENOMENON AS AN ASSET IN THE ERA OF GLOBALIZATION

Korean Wave K-Drama K-Pop
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This article discusses the role of Korean cultural diversity as a valuable asset in facing the challenges of the globalization era. Korean culture has influenced many aspects of life in various parts of the world, including Indonesia, especially the millennial generation. Through an exploration of the evolution of Korean culture over time, as well as an analysis of its impact in the context of globalization, we can understand how vital Korean cultural diversity is to the country and the world. Korean culture has diverse aspects, such as technology, entertainment, clothing, food, architecture, and so on, all of which have been instrumental in expanding its influence on a global level. As such, this article explores the essence of Korean cultural diversity as an invaluable treasure in this modern era.

Amidst the rapid pace of globalization, cultural diversity is one aspect that is gaining more and more attention. Korean cultural diversity is an essential component of globalization. Korean culture has increased and expanded globally in the last two decades. It has developed a “Korean Wave” phenomenon that can be found in Indonesia and has a considerable influence, especially on the millennial generation (Sarajwati, 2020). Korean culture proliferates in Indonesian society and strongly influences various aspects of daily life, ranging from music tastes, appearance or fashion, food, and many more.

This article will discuss the role of Korean cultural diversity as a valuable asset in facing the challenges of the globalization era. Through an exploration of the evolution of Korean culture over time, as well as an analysis of its impact in the context of globalization, we can understand how vital Korean cultural diversity is for the country and the world as a whole. Thus, this article explores the essence of Korean cultural diversity as an invaluable treasure in this modern era.

Korean Cultural Diversity
The diversity of the Korean Wave and Korean culture is an essential element in the era of globalization. Korean culture has rapidly grown and expanded globally over the past two decades, particularly influencing millennials. Korean culture is very diverse, from clothing to food to the entertainment industry, and has a place in the hearts of people worldwide.

The diversity of Korean culture consists of various aspects, such as:
1. Technology
South Korea has the most significant and widespread investment in various projects, including information technology. In terms of innovation, South Korea is recognized as one of the world leaders in technological innovation. Companies such as Samsung, LG, and Hyundai have contributed significantly to the global technology industry. Similarly, Korea’s gaming industry, such as eSports, has a large fan base. Korea is also the center of international eSports tournaments with highly respected professional players.

2. Entertainment
Korean culture in Indonesia started with dramas, which paved the way for the influx of other cultures, such as music, drama, and variety shows. The K-drama and K-pop phenomenon has created a global K-culture wave. Music groups like BTS and dramas like “Descendants of the Sun” introduced Korean culture.In the Korean film industry, with movies like “Parasite” winning an Oscar Award, it achieved international recognition and showed diversity in artistic expression.

3. Clothing
The world has widely recognized traditional Korean clothing known as Hanbok. In Modern Hanbok, Korean fashion designers have incorporated traditional elements of Hanbok into modern fashion, creating unique and evolving styles. Korea also has a worldwide streetwear fashion trend, especially among the younger generation. Korean fashion brands such as K-beauty and K-fashion are becoming popular worldwide.

4. Food
Eating together and cooking your own meat on the grill, as in Korean BBQ, has become global and become successful in various countries. Korean street food, such as tteokbokki and odeng (fish skewers), are favorites worldwide, showing the diversity of flavors in Korean cuisine. South Korea is famous for traditional foods such as kimchi, bibimbap, bulgogi, doenjang, and samgyeopsal.

5. Architecture
In architecture, Korea has examples of modern buildings that blend traditional elements with contemporary designs, creating the uniqueness of Korean architecture. Korea’s historical heritage is reflected in the architecture of places of worship, such as pagodas and ancient palaces that still survive today.

Diversity as Korea’s Competitive Asset
The diversity of the Korean Wave as a competitive asset is not without reason; this is because the Korean Wave is one of the various assets that bring economic and social benefits to South Korea. Korean culture, known as Hallyu or Korean Wave, has been rapidly growing and expanding worldwide, especially among young people. This is due to globalization, which has contributed to the spread of Korean culture through media, such as television, movies, and songs (Simbar, 2016). Korean Wave or Korean culture in globalization has been developed through various strategies, one of which is through the K-pop phenomenon. K-pop is a culture originating from South Korea that has become a viral global phenomenon today. K-pop has brought various Korean cultures, including music and art.
Korean culture has also developed through economic strategies. South Korea produces popular electronic products such as smartphones and televisions. Korean culture also develops through education. South Korea has developed as a country that provides high-quality education and many high-quality universities. Korean culture has also developed through traditional arts such as dance and painting.

South Korea has become very modern, and many areas are tourist destinations. Korean culture also develops through culture, such as food, art, and lifestyle. In addition, with globalization, Korean culture has influenced various countries, including Asia, America, and Europe. Korean culture has become part of globalization and will continue to develop and influence the world.

In the globalization era, Korean culture’s diversity is a valuable asset, expanding its influence worldwide, including in Indonesia. The Korean Wave phenomenon has had positive impacts, such as improving Korea’s image and the growth of the entertainment industry. Korea’s cultural diversity is not only an attraction but also an inspiration for other countries facing the challenges of globalization. Nurturing and promoting cultural diversity is essential to build an inclusive and respectful society in this modern era.

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